New Shopify stores in Hawaii
23 recently launched Shopify stores list Hawaii as their store address. Each one was checked on its live site for 8 marketing gaps.
Last updated: Nov 5, 2026
Our audit found 23 new Shopify stores in Hawaii (0.3% of the 6,744 US stores we track, from domains registered 2026-09-13 to 2026-11-01). The most common gap: 91% have no email/SMS capture tool. 34.8% publish a business email on their own site, and the median store lists 19 products.
Most common marketing gaps in Hawaii
| Gap | Hawaii | US average | Difference |
|---|---|---|---|
| No email/SMS capture tool | 91% | 92.5% | -1.5 pts |
| No Google Analytics / Ads tag | 87% | 88% | -1 pts |
| No product reviews app | 83% | 85.6% | -2.6 pts |
| No Meta (Facebook/Instagram) pixel | 83% | 84.2% | -1.2 pts |
| No social profiles linked | 78% | 82.4% | -4.4 pts |
On average a new store in Hawaii has 5.8 of the 8 gaps we check (US average: 5.78). Compared with the whole US, Hawaii stores most often lack a Google tag (-1 points) and are more likely to have linked social profiles (-4.4 points). 34.8% publish a business email, 9.9 points below the US average of 44.7%.
State is the store address set in Shopify. Some owners use a registered-agent or virtual-office address (common in Wyoming, Delaware and New Mexico), so business-friendly states can look larger than where owners actually live.
Top niches
| Niche | Stores |
|---|---|
| Apparel | 13 |
| Other | 2 |
| Beauty & Personal Care | 2 |
| Home & Garden | 2 |
| Health & Fitness | 1 |
Cities with the most new stores
| City | Stores |
|---|---|
| Honolulu | 5 |
| Pearl City | 2 |
City is the address the store publishes in its Shopify settings. Some stores use a registered-agent or mailbox address, so a city can look larger than its real share.
Gaps that come together
In Hawaii, 74% of new stores have neither an email/SMS capture tool nor a Meta pixel, so visitors from social media leave without a trace. 74% run no Google tag and no Meta pixel at all, which means any ads they start will have nothing measuring them.
Themes Hawaii stores launch with
| Theme | Stores | Share |
|---|---|---|
| Horizon | 10 | 43% |
| Dawn | 4 | 17% |
| Story | 1 | 4% |
| Sense | 1 | 4% |
Horizon is the most common starting theme here (43% of stores).
Catalogue size
| Products listed | Stores |
|---|---|
| 1–9 | 7 |
| 10–49 | 8 |
| 50–199 | 3 |
| 200+ | 5 |
The largest group lists 10–49 products (8 stores). The median Hawaii store lists 19 products, against 32 across the US.
A sample of stores we audited in Hawaii
The most recently registered stores, one per niche. Names and contacts are left out on this page.
| Niche | City | Products | Theme | Registered | Missing |
|---|---|---|---|---|---|
| Jewelry & Accessories | Honolulu | 20+ | Horizon | Oct 2026 | custom theme, email capture, Google tag, Meta pixel, reviews, social links, fast homepage, meta description |
| Home & Garden | Waialua | 1000+ | Ritual | Oct 2026 | email capture, Google tag, Meta pixel, reviews, social links, meta description |
| Apparel | Kalaheo | 100+ | My Store | Oct 2026 | email capture, Google tag, Meta pixel, reviews, social links, meta description |
| Electronics & Gadgets | Wahiawa | 10+ | Dawn | Oct 2026 | custom theme, email capture, Google tag, reviews, social links, meta description |
| Health & Fitness | Lahaina | 100+ | Horizon | Oct 2026 | custom theme, email capture, Google tag, Meta pixel, reviews, social links, meta description |
| Tools & Hardware | Pearl City | 100+ | Horizon | Oct 2026 | custom theme, email capture, Meta pixel, reviews, social links, meta description |
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Other states
California (886) · Florida (761) · Texas (500) · Wyoming (472) · New York (326) · Georgia (250) · New Mexico (177) · Pennsylvania (171) · All states
Source: public storefront data (Shopify /meta.json and the live site), audited 2026-09-27 to 2026-11-05. Only business contacts the store publishes itself are used.
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