How we find and audit new Shopify stores.

In short: we take the public list of newly registered domains, keep the ones whose DNS points to Shopify, remove stores that are closed, empty or outside the US, audit each remaining store's public pages for 8 marketing gaps and collect the business contacts it publishes on its own site.

1. Newly registered domains

Every day, public lists of newly registered domains are published. We collect them for a rolling window. In the latest run we scanned 419,462 domains registered between 13 Sep – 26 Sep 2026.

2. Shopify detection by DNS

Shopify stores on a custom domain point their DNS to Shopify's own IP range, 23.227.38.0/24. We resolve every domain and keep the ones that point there: 13,982 in the latest run. Domains that don't point to Shopify yet are checked again a few days later, because many stores connect their domain after registering it.

3. Real, open, US stores only

We read each store's public /meta.json and homepage and remove:

• password-protected stores (not launched yet),
• stores with fewer than 3 products,
• stores that fail to load,
• stores whose Shopify business country is not the United States (for deliveries and for every number on this site).

1,197 US stores passed in the latest run. Median product count: 31.

4. The 8-point marketing audit

We read the live store's public pages the same way a browser does. A gap means we did not find the item at the time of the audit (audits ran 2026-09-27 to 2026-09-29). Average: 5.86 gaps per store.

5. Business contacts, from the store's own site

We read the store's homepage, contact page and policy pages and keep only business email addresses the store publishes: role addresses on the store's own domain (like info@ or support@), and brand-named addresses. We don't take personal-looking addresses, we don't scrape social networks and we don't buy data. 521 of 1,197 US stores (43.5%) published an email. Some small stores use a Gmail or Yahoo address as their business contact; we include it when it matches the brand.

Emails are not verified by a third-party service. Stores change quickly, so check before you send.

6. Matching and delivery

For an order, we filter stores by the gap your service fixes (for example, email agencies get stores with no email tool), sort them by opportunity (stores that look invested, with products and Shop Pay, but are missing marketing basics rank higher) and add a short suggested opener for each store. Each store goes into only one custom report. Files are delivered as Excel, with CSV for larger packages.

Limits we want you to know

• A "gap" means we didn't detect the tool on the public pages. A store might use a tool we don't recognise.
• Load time is measured once from our server; your result may differ.
• New stores sometimes close or change quickly. Every file shows when the store was audited.
• Some new domains imitate well-known brands. We remove those we spot before delivery.

Compliance

We only use public business information. If you email these stores, follow CAN-SPAM: identify yourself, use an honest subject line, include an opt-out and honour it. Any store can ask to be removed: see our data policy.