New Shopify home and garden stores in the US
354 recently launched US Shopify stores sell home and garden products. Each one was checked on its live site for 8 marketing gaps.
Last updated: Oct 9, 2026
Our audit found 354 new US Shopify stores in Home & Garden (14.1% of the 2,504 US stores we track, from domains registered 2026-09-13 to 2026-10-04). The most common gap: 94% have no email/SMS capture tool. 49.7% publish a business email on their own site, and the median store lists 32 products.
Most common marketing gaps in home and garden stores
| Gap | Home & Garden | US average | Difference |
|---|---|---|---|
| No email/SMS capture tool | 94% | 91.9% | +2.1 pts |
| No Meta (Facebook/Instagram) pixel | 90% | 84.2% | +5.8 pts |
| No Google Analytics / Ads tag | 86% | 88.5% | -2.5 pts |
| No social profiles linked | 86% | 81% | +5 pts |
| No product reviews app | 85% | 84.9% | +0.1 pts |
On average a new home and garden store has 6 of the 8 gaps we check (US average across all niches: 5.77). Compared with other new US stores, home and garden stores most often lack a Meta pixel (+5.8 points) and are more likely to have a Google tag (-2.5 points). 49.7% publish a business email, 5.5 points above the US average of 44.2%.
States with the most new home and garden stores
| State | Stores |
|---|---|
| Florida | 76 |
| California | 47 |
| Texas | 26 |
| Wyoming | 22 |
| Colorado | 12 |
| Pennsylvania | 12 |
Themes they launch with
Horizon (185) · Dawn (46) · My Store (14) · Shrine PRO (12)
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Other niches
Apparel (702) · Jewelry & Accessories (300) · Beauty & Personal Care (212) · Automotive (127) · Pets (126) · Food & Beverage (116) · Kids & Baby (87) · Health & Fitness (74) · Electronics & Gadgets (59) · Tools & Hardware (36) · All new stores
Source: public storefront data (Shopify /meta.json and the live site), audited 2026-09-27 to 2026-10-09. Niche is assigned from each store's products. Only business contacts the store publishes itself are used.
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