New Shopify beauty and personal care stores in the US
212 recently launched US Shopify stores sell beauty and personal care products. Each one was checked on its live site for 8 marketing gaps.
Last updated: Oct 9, 2026
Our audit found 212 new US Shopify stores in Beauty & Personal Care (8.5% of the 2,504 US stores we track, from domains registered 2026-09-13 to 2026-10-04). The most common gap: 92% have no email/SMS capture tool. 45.3% publish a business email on their own site, and the median store lists 28.5 products.
Most common marketing gaps in beauty and personal care stores
| Gap | Beauty & Personal Care | US average | Difference |
|---|---|---|---|
| No email/SMS capture tool | 92% | 91.9% | +0.1 pts |
| No product reviews app | 85% | 84.9% | +0.1 pts |
| No Google Analytics / Ads tag | 84% | 88.5% | -4.5 pts |
| No Meta (Facebook/Instagram) pixel | 80% | 84.2% | -4.2 pts |
| No social profiles linked | 77% | 81% | -4 pts |
On average a new beauty and personal care store has 5.6 of the 8 gaps we check (US average across all niches: 5.77). Compared with other new US stores, beauty and personal care stores most often lack an email/SMS capture tool (+0.1 points) and are more likely to have a Google tag (-4.5 points). 45.3% publish a business email, 1.1 points above the US average of 44.2%.
States with the most new beauty and personal care stores
| State | Stores |
|---|---|
| California | 25 |
| Florida | 21 |
| Texas | 20 |
| Wyoming | 13 |
| Georgia | 12 |
| New York | 9 |
Themes they launch with
Horizon (86) · Dawn (31) · Shrine PRO (17) · Refresh (8)
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Other niches
Apparel (702) · Home & Garden (354) · Jewelry & Accessories (300) · Automotive (127) · Pets (126) · Food & Beverage (116) · Kids & Baby (87) · Health & Fitness (74) · Electronics & Gadgets (59) · Tools & Hardware (36) · All new stores
Source: public storefront data (Shopify /meta.json and the live site), audited 2026-09-27 to 2026-10-09. Niche is assigned from each store's products. Only business contacts the store publishes itself are used.
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