New Shopify health and fitness stores in the US
74 recently launched US Shopify stores sell health and fitness products. Each one was checked on its live site for 8 marketing gaps.
Last updated: Oct 9, 2026
Our audit found 74 new US Shopify stores in Health & Fitness (3.0% of the 2,504 US stores we track, from domains registered 2026-09-13 to 2026-10-04). The most common gap: 86% have no Google Analytics / Ads tag. 48.6% publish a business email on their own site, and the median store lists 17.5 products.
Most common marketing gaps in health and fitness stores
| Gap | Health & Fitness | US average | Difference |
|---|---|---|---|
| No Google Analytics / Ads tag | 86% | 88.5% | -2.5 pts |
| No email/SMS capture tool | 85% | 91.9% | -6.9 pts |
| No social profiles linked | 82% | 81% | +1 pts |
| No product reviews app | 78% | 84.9% | -6.9 pts |
| No Meta (Facebook/Instagram) pixel | 72% | 84.2% | -12.2 pts |
On average a new health and fitness store has 5.4 of the 8 gaps we check (US average across all niches: 5.77). Compared with other new US stores, health and fitness stores most often lack linked social profiles (+1 points) and are more likely to have a Meta pixel (-12.2 points). 48.6% publish a business email, 4.4 points above the US average of 44.2%.
States with the most new health and fitness stores
| State | Stores |
|---|---|
| Wyoming | 11 |
| Florida | 10 |
| California | 9 |
| Illinois | 6 |
| Texas | 6 |
| New Mexico | 4 |
Themes they launch with
Horizon (26) · Dawn (15) · Shrine PRO (6) · My Store (3)
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Other niches
Apparel (702) · Home & Garden (354) · Jewelry & Accessories (300) · Beauty & Personal Care (212) · Automotive (127) · Pets (126) · Food & Beverage (116) · Kids & Baby (87) · Electronics & Gadgets (59) · Tools & Hardware (36) · All new stores
Source: public storefront data (Shopify /meta.json and the live site), audited 2026-09-27 to 2026-10-09. Niche is assigned from each store's products. Only business contacts the store publishes itself are used.
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