Food & Beverage · data as of Oct 9, 2026

New Shopify food and beverage stores in the US

116 recently launched US Shopify stores sell food and beverage products. Each one was checked on its live site for 8 marketing gaps.

Last updated: Oct 9, 2026

Our audit found 116 new US Shopify stores in Food & Beverage (4.6% of the 2,504 US stores we track, from domains registered 2026-09-13 to 2026-10-04). The most common gap: 95% have no email/SMS capture tool. 50% publish a business email on their own site, and the median store lists 92 products.

Most common marketing gaps in food and beverage stores

GapFood & BeverageUS averageDifference
No email/SMS capture tool95%91.9%+3.1 pts
No product reviews app88%84.9%+3.1 pts
No Google Analytics / Ads tag87%88.5%-1.5 pts
No Meta (Facebook/Instagram) pixel86%84.2%+1.8 pts
No social profiles linked86%81%+5 pts

On average a new food and beverage store has 5.8 of the 8 gaps we check (US average across all niches: 5.77). Compared with other new US stores, food and beverage stores most often lack linked social profiles (+5 points) and are more likely to have a Google tag (-1.5 points). 50% publish a business email, 5.8 points above the US average of 44.2%.

States with the most new food and beverage stores

StateStores
California15
Texas8
Indiana7
Florida7
Wyoming7
Georgia6

Themes they launch with

Horizon (36) · Dawn (21) · My Store (14) · Shrine PRO (7)

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Other niches

Apparel (702) · Home & Garden (354) · Jewelry & Accessories (300) · Beauty & Personal Care (212) · Automotive (127) · Pets (126) · Kids & Baby (87) · Health & Fitness (74) · Electronics & Gadgets (59) · Tools & Hardware (36) · All new stores

Source: public storefront data (Shopify /meta.json and the live site), audited 2026-09-27 to 2026-10-09. Niche is assigned from each store's products. Only business contacts the store publishes itself are used.

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