New Shopify apparel stores in the US

Our audit found 702 new US Shopify stores in Apparel (28.0% of the 2,504 US stores we track, from domains registered 2026-09-13 to 2026-10-04). The most common gap: 91% have no email/SMS capture tool. 41.7% publish a business email on their own site, and the median store lists 32.5 products.

Most common marketing gaps in apparel stores

Gap	Apparel	US average	Difference
No email/SMS capture tool	91%	91.9%	-0.9 pts
No Google Analytics / Ads tag	89%	88.5%	+0.5 pts
No product reviews app	85%	84.9%	+0.1 pts
No Meta (Facebook/Instagram) pixel	82%	84.2%	-2.2 pts
No social profiles linked	75%	81%	-6 pts

On average a new apparel store has 5.7 of the 8 gaps we check (US average across all niches: 5.77). Compared with other new US stores, apparel stores most often lack a Google tag (+0.5 points) and are more likely to have linked social profiles (-6 points). 41.7% publish a business email, 2.5 points below the US average of 44.2%.

States with the most new apparel stores

State	Stores
Florida	83
California	83
Wyoming	54
Texas	48
Georgia	40
New York	36

Themes they launch with

Horizon (333) · Dawn (103) · Shrine PRO (36) · Ritual (12)

Get apparel store leads for your service

We don't sell this as a static file. Tell us your service, and we research matching new apparel stores with the gap each one has, the business contact it publishes and a short opener written around that gap.

Other niches

Home & Garden (354) · Jewelry & Accessories (300) · Beauty & Personal Care (212) · Automotive (127) · Pets (126) · Food & Beverage (116) · Kids & Baby (87) · Health & Fitness (74) · Electronics & Gadgets (59) · Tools & Hardware (36) · All new stores

Source: public storefront data (Shopify /meta.json and the live site), audited 2026-09-27 to 2026-10-09. Niche is assigned from each store's products. Only business contacts the store publishes itself are used.