The most reliable way to find new Shopify stores is to check newly registered domains and keep those whose DNS points to Shopify's IP range (23.227.38.0/24). In our latest run, 3.0% of 1,689,723 newly registered domains pointed to Shopify.
Method 1: Newly registered domains + DNS (most reliable)
Every day, lists of newly registered domains are published. Most new Shopify stores connect a custom domain, and Shopify tells merchants to point it to Shopify's IP address in the 23.227.38.0/24 range. So:
- Download the daily list of newly registered domains.
- Resolve each domain's A record.
- Keep domains that resolve to
23.227.38.x. - Re-check the rest a few days later: many owners connect the domain after registering it.
In our latest run, this step turned 1,689,723 domains into 51,187 Shopify stores.
Method 2: Filter out stores that aren't real yet
A domain on Shopify isn't a live store. Open /meta.json on each domain to read the store's country, currency and published product count. Remove password-protected stores, stores with fewer than 3 products and stores outside your target country. In our run, 6,744 open US stores remained.
Method 3: Store directories and databases
Store databases such as StoreLister or BuiltWith list millions of stores and let you filter by date, niche and technology. They are useful for research and cover more than just new stores; see our honest comparisons.
Method 4: Done-for-you research
If you want only the new stores that need your service, Ecommerce Store Leads does steps 1–2 every week, audits each store for 8 marketing gaps and delivers the matches with the business contact each store publishes. Get 10 free, or run our auditor yourself on Apify.
Finding new Shopify stores to pitch, by the service you sell
Agencies don't need every new store, only the ones missing what they sell. Filter the new stores by the gap that matches your service, then open with that gap:
| You sell | Keep stores with | First line of your pitch |
|---|---|---|
| Email / SMS marketing | No email or SMS capture tool | "Visitors land on your store, but there's no way to capture them yet." |
| Paid ads (Meta, Google) | No Meta pixel or no Google tag | "If you start ads now, nothing will track the sales they bring." |
| Reviews / UGC | No product reviews app | "Your product pages have no reviews yet, so new shoppers have no proof." |
| SEO | No homepage meta description | "Your homepage has no meta description, so Google writes its own." |
| Design / CRO | Still on the free default theme | "You're still on the default theme; here are three quick changes." |
Keep the first message short and about their store, not your agency. One concrete gap they can check in 10 seconds gets more replies than a list of services. You can check any store yourself with our free store check.
What to do with new stores
New owners are still choosing tools and partners. Check what each store is missing (see our 8-point audit checklist) and lead with that in your first message.
FAQ
How can I tell if a website runs on Shopify?
Check if its domain resolves to an IP in 23.227.38.0/24, or open /meta.json on the domain: Shopify stores return store details there. Page source mentioning cdn.shopify.com is another sign.
How many new Shopify stores open each week?
About 1,024 a day, or roughly 31,000 a month, counting newly registered domains that point to Shopify. In our latest run, 51,187 of 1,689,723 domains registered 13 Sep – 1 Nov 2026 pointed to Shopify, and 6,744 were open US stores with at least 3 products.
Written by Ecommerce Store Leads. Numbers come from our own research engine, data as of 5 Nov 2026.